SEO
Social Media

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Wadesons

How Seamless Sites helped Wadesons strengthen their online presence through effective SEO and social media, driving higher visibility, improved engagement and consistent new local enquiries.

Project Highlights

The Goal

Wadesons wanted to strengthen their online presence, attract more local customers and turn website visitors into real enquiries.

Our Approach

We focused on improving SEO for key local search terms and building an active social media presence through regular, engaging posts that highlighted their expertise and quality work.

The Result

Wadesons saw higher search rankings, more website visits and stronger local engagement on social media, leading to a steady increase in customer enquiries.

Understanding the Client’s Needs

Before working with us, Wadesons relied mainly on word of mouth and repeat business. Their website was live but not attracting steady leads from Google, and social media activity was limited.
Our goal was to help them reach new homeowners and small business clients in nearby towns through consistent, high-quality SEO and social media marketing.

Collage of Wadesons roofing work in progress

Strategy & Implementation

Social Media Strategy

We created a clear plan for Facebook and Instagram to connect Wadesons with their local community.

  1. Content Creation: Sharing before-and-after photos, tips and client testimonials to build trust.

  2. Consistency: Posting regularly with a mix of educational and promotional content, using local hashtags for visibility.

  3. Engagement: Responding to comments and joining local group discussions to increase brand awareness.

SEO Strategy

Our SEO campaign focused on improving Wadesons’ Google visibility for their key services across multiple locations.

  1. Keyword Optimisation: Targeting phrases like property maintenance Hastings, gutter cleaning Eastbourne and gutter repair Bexhill.

  2. On-page SEO: Updating headings, metadata and blog posts to match local search intent.

  3. Local SEO: Optimising their Google Business Profile and adding area-specific landing pages.

Measurable Results

Improved Local Rankings

Wadesons now ranks in the top 10 for multiple service keywords including property maintenance Bexhill, gutter cleaning Hastings and gutter repair Bexhill.

Higher Search Visibility

Search visibility increased from 11.2% to 25.8%, and the website now ranks for 15 target keywords across the region.

Social Media Growth

Engagement and impressions grew significantly after consistent posting. Branded content and before-and-after visuals performed best, helping reach more local homeowners.

Increased Traffic & Enquiries

The improved rankings and stronger online presence led to more clicks, higher traffic and regular new customer enquiries through the website.

SEO Performance Insights

Average Google search ranking position on Google United Kingdom (Hastings) from September 2025 to February 2026, improving from around position 20 to consistently around position 5–7.
Percentage in Top 3 Google search results on Google United Kingdom (Hastings) from September 2025 to February 2026, growing from around 10% to approximately 50%.

Final Product & Conclusion

Wadesons now has a strong and consistent online presence supported by SEO and social media. Their Google rankings have improved across all key service areas, and their social channels are growing with regular local engagement. The business now attracts steady enquiries from homeowners across Eastbourne, Bexhill and Hastings, establishing a solid digital foundation for future growth.

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