Social Media

Splash Swim Academy

How Seamless Sites helped Splash Swim Academy boost bookings, grow engagement and build a consistent local brand across three UK locations through results-driven social media campaigns.

Project Highlights

The Goal

Splash Swim Academy wanted to increase new enquiries and unify branding across Doncaster, Hull and Bradford.

Our Approach

We developed a structured content plan, joined over 100 Facebook groups, ran seasonal ad campaigns and optimised messaging for parents booking swimming lessons.

The Result

Engagement rose sharply, brand awareness strengthened across all three regions and new lesson enquiries increased steadily month after month.

Understanding the Client’s Needs

Splash Swim Academy manages multiple swim schools across Yorkshire. Each page had different content styles and inconsistent branding. They wanted a unified approach that kept a local voice but delivered measurable growth in engagement and enrolments. The goal was to build awareness, create trust with parents and turn social followers into active bookings.

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Campaign Strategy

Multi-Location Branding

We aligned visuals, tone and posting schedules across all locations while keeping each area’s unique identity.

Local Group Posting

Joined and posted consistently in over 100 local Facebook groups to engage parents directly and increase visibility.

Seasonal Campaigns

Launched ads and posts around high-demand swim terms with clear, message-based calls to action that encouraged parents to book quickly.

Continuous Optimisation

Tracked weekly performance, pivoted campaigns fast when results dipped and refined creative assets based on data.

Measurable Results

Higher Engagement

+33.76% increase in total interactions
+52.63% more reactions across all posts.

Wider Reach

+101.17% increase in post reach (372 total posts analysed)
+11.76% follower growth.

Improved Conversions

+19.73% more post clicks with a noticeable rise in booking enquiries from message-based ads.

Consistent Brand Growth

Unified branding strengthened local recognition and parent trust across Doncaster, Hull and Bradford.

“Kyle and the team have really helped us streamline and manage our social media, including creative, cogent and community outreach. This has allowed us to focus on running our business whilst maintaining a hands-off social media presence.”

–Brad

Business Owner

Final Product & Conclusion

Splash Swim Academy now has a cohesive social media presence that attracts steady engagement and consistent enquiries across three major locations. Through clear messaging, high-quality visuals and active community engagement, the brand has built genuine trust with parents.

It worked because every campaign was local, personal and measurable — not just promotional. By joining community groups, testing message-based ads and adapting content quickly, we turned social channels into reliable booking engines. This project shows how combining creativity with data can help multi-location businesses grow and maintain lasting visibility online.