Building a Bespoke Website for
Glasgow’s Leading Fishmonger

Fish Plaice Logo

Fish Plaice

A fresh, fast, and conversion-focused website that helped Fish Plaice boost sales and dominate search results for seafood in Glasgow.

Project Highlights

The Goal

Build a website that reflected Fish Plaice’s freshness, increased orders, and ranked well in Glasgow.

Our Approach

Modern WordPress site with seasonal product sections, SEO optimisation, and social integration. 

The Result

Top local search rankings, increased orders, and stronger daily engagement through social channels. 

Understanding the Client’s Needs

Fish Plaice needed a site that did justice to their fresh seafood and daily specials. Their old site was static, hard to edit, and didn’t capture the energy of Glasgow’s busiest fish market. We needed to create something that looked as fresh as their produce — while being easy for the team to manage.

Collage of fresh seafood with Fish Plaice recognised as one of Glasgow's best fishmongers

Design & Development Process

Clean, Exciting Design

Bright photography, seasonal imagery, and bold fonts gave the site a modern, market-style energy. 

Highlighting Freshness

A daily specials banner and new recipe ideas kept the site dynamic and brought customers back. 

Social Media Integration

Facebook and Instagram feeds automatically display daily catches and special offers. 

Local SEO Setup

Focused on high-intent keywords like “fresh fish Glasgow” and “seafood delivery Glasgow” to reach local customers. 

Results That Made a Splash

+65% Increase

More website traffic within 3 months

Higher Orders

Increased online and in-store orders through better SEO visibility

#1 Ranking

First page for “fishmongers Glasgow” and related terms.

Final Product & Conclusion

Fish Plaice now has a fast and professional website that truly represents their brand, featuring fresh visuals, clear product listings, and stronger local visibility. Our combined approach to web design, SEO, and social media has helped them reach more customers across Glasgow.

Fish market stall illustration

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